Applications of the Visual Mark

In this second part of a rebranding project for the organization CASA, I designed secondary symbols, a stationery system, and other applications that can be implemented in the branding system. 

For the sample photography, I looked at the imagery CASA already utilizes. While I was looking into the photography that they already use, I noticed that they do not have any secondary symbols/icons. I thought that including a variety of these icons in my rebranded system would be useful. 

I designed the pattern for the stationery set that I later on also used on the packaging and the vehicle. All of the other applications are mockups that fit within the brand ideals.