Otterbein University Annual Giving Mailer

This project focused on creating an Annual Giving Mailer for Otterbein University's Donations Department. The goal was to create a personal connection between potential donors, the university, and the students who directly benefit from their support. The design takes a playful direction, using a hand-drawn visual style to make the piece feel warm and student-centered. The department wanted the mailer to feel more engaging and memorable than a traditional fundraising piece.